What I’m getting at is using Google’s related searches to your advantage. Google related search queries are exactly what they sound like—searches that Google has algorithmically associated with certain groups of keywords. So, if you find a keyword that has high volume, is relevant to your target audience and business goals, and has relatively low competition, your job isn’t done. Instead, make sure that you’re taking note of related searches to ensure your content is in-depth and fully addresses the topic.
In just two weeks after publishing this post, I went to Google and searched for the full title of this blog post, “Best 7 Strategies To Increase Organic Search Traffic”. To my surprise, I ranked No. 2 back then. Today, Jan 3, 2019, I was updating this post, so I checked it again. There I am, ranked at No. 1 on Google Search!! So, dear reader, the strategies highlighted here do work! By applying the strategies I have mentioned in this post, I have increased my chances of ranking it on Google.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
TrafficWave is, again, not quite a traffic exchange. Rather, it’s a valuable tool to use with the traffic you’ve already attained. It’s a fairly sophisticated autoresponder for email lists, with a 30-day trial and a suite of tools designed to help you put together the best autoresponses available. Use it in conjunction with any of your affiliate or referral programs for a sizable benefit.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
This particular site isn’t really an automatic traffic generator. Instead, it’s an old, long-running network for email lists. The idea is to build an email list independent of SEO or Google, which frees you from the rigors of content marketing. You still need to work to generate leads, and you still need a website to pull in opt-ins, but FFA gives you a wide range of tools you can use to succeed. For example, a heat map and Google Analytics integration ensures the system gives you all the information you need to succeed. You can split-test as many as 100 variants on a given page, to make sure you’re using the best one. And, of course, the network is old and long-running, meaning it has a positive reputation and a history of being effective. You can find plenty of support from the staff and other users.
PBP is sort of a cross between a traffic generator and a multi-level marketing scheme, only without the threats that MLM traditionally entails. You’re not absolutely required to sign up under someone, though the program does cost money on a monthly basis. You’re granted access to traffic generation tools, as well as other promotional information and training. The MLM comes in with their referral commissions, which many people use more than the marketing tools themselves. There’s a sizable commission for enrolling new members, as well as seeing them succeed.
Tailwind: This is an automatic scheduler designed mainly for Pinterest, and now also available for Instagram and Facebook. It operates on the same principles as Buffer and is a must if you use Pinterest extensively. It also has a Chrome extension. Tailwind has a 30 day trial and then is $15/month or $9.99/month if you pay annually. There are more plans to upgrade to if you need to.
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This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.