I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
As we briefly mentioned above, your website or blog posts should target your audience (your prospects, your readers). You should be writing to them. You should be asking yourself what your target audience is searching for on Google. Based on that, you should provide the solutions to their inquiries in the form of content that is coherent with their search terms. In other words, the keywords or key phrases you use within your content must coincide with what your audience is actively searching.
Pumpkin Hacking – This is a term that I came across (thank you Peter Da Vanzo) that seems to describe exactly what we did to continue to grow our traffic by double and even triple digits, month after month. The core concept is simple; focus resources on building what works. What this meant for us was paying attention to the search verticals and content that received the most traffic, most comments, most social shares, and being quick to cut the cord on traffic that didn’t perform.
A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.
When you have an online business platform it is quite obvious that your viewers/consumers might be having queries or doubts about the content. In place of just giving them a short reply, you should aim for posting content related to the doubts or problems your clients or consumers are facing. You should answer WHY’s or WHAT’s of your clients because when all such questions are put up at Google, your website will be shown at top with all the answers. It would be a nice way to be targeted by Google & have more organic traffic.
No, this isn’t a tool to generate traffic jams on your way to work. Instead, it’s a piece of software a lot like 1MC, designed to send hits towards a website repeatedly. This one is a quick and easy to use program, with very little in the way of customization options, but that’s okay. It’s designed to do one thing and one thing only, and it does that thing.
Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):