In my experience, content has impacted SEO and organic traffic more than pretty much any other one element (assuming you have a reasonably clean, fast, structurally sound site). That’s not to say things like sitemaps and link building aren’t important. They are, 100%. But, if you’re really trying to increase organic traffic dramatically, improving and creating content will be your best bet because it's essentially what your site is made up of. Plus, great content can help you earn links and boost your traffic in other ways so it’s what you should start with anyway.
The Internet is positively riddled with traffic generators. They range from low-quality autorefresh bots using proxies to appear as though they come from around the world, to sophisticated traffic exchange systems powered by real people and real advertising. Ideally, you’ll strike upon the most valuable of these networks when you’re searching, but there’s a few problems.
What I’m getting at is using Google’s related searches to your advantage. Google related search queries are exactly what they sound like—searches that Google has algorithmically associated with certain groups of keywords. So, if you find a keyword that has high volume, is relevant to your target audience and business goals, and has relatively low competition, your job isn’t done. Instead, make sure that you’re taking note of related searches to ensure your content is in-depth and fully addresses the topic.
When you have an online business platform it is quite obvious that your viewers/consumers might be having queries or doubts about the content. In place of just giving them a short reply, you should aim for posting content related to the doubts or problems your clients or consumers are facing. You should answer WHY’s or WHAT’s of your clients because when all such questions are put up at Google, your website will be shown at top with all the answers. It would be a nice way to be targeted by Google & have more organic traffic.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):