The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
For another thing, the Internet has somewhere in the neighborhood of two decades worth of traffic bot programs littering the digital ground. Some have gone through upwards of a dozen name changes and rebrands, moving from one site to another. They disappear, leaving existing users in the lurch, never to receive support or updates when the program stops working. Then identical software comes out under a new name, charging anywhere from $5 to $250, scamming people out of their cash with the same back-end software.
For example, in Facebook, you can target specific groups or user pages that are cohesive with your keywords. You can then promote your website products or blog posts to that audience. In Twitter, you can search by hashtag for some of the keywords you write about. You can then reply or do a mention to that audience and see how your products or blog post can help them solve their problem.
This is yet another area that you should pay particular attention to. Thankfully, Yoast SEO will help you in this too. Before diving into it, the SEO title is what is displayed in the search results as the title of your blog post. The Meta description is the concise description that appears in the search results under the SEO title. See the screenshot below, which shows how Yoast SEO helps you populate these critical fields.
As we briefly mentioned above, your website or blog posts should target your audience (your prospects, your readers). You should be writing to them. You should be asking yourself what your target audience is searching for on Google. Based on that, you should provide the solutions to their inquiries in the form of content that is coherent with their search terms. In other words, the keywords or key phrases you use within your content must coincide with what your audience is actively searching.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
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